Insights Strategy Manager

22 hours ago


Fatih, Istanbul, Turkey Mattel Full time

Job Overview:

This role is responsible for leading the consumer and shopper insights function for the PEM region, ensuring alignment with the broader EMEA strategy.

The position requires a unique blend of business acumen, analytical skills, and communication expertise to deliver actionable insights that inform business decisions.

Main Responsibilities:
  • Develop and execute research plans to gather insights on consumer behavior, preferences, and needs.
  • Lead cross-functional teams to analyze and interpret research findings, identifying key trends and patterns.
  • Present complex data insights to stakeholders, using visualizations and storytelling techniques to communicate key messages.
  • Partner with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes.
  • Identify areas for improvement and develop strategies to enhance the quality and relevance of insights.
  • Collaborate with business leaders to integrate insights into strategic decision-making, driving business growth and revenue.


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