Data-Driven Strategy Lead

4 days ago


Fatih, Istanbul, Turkey Mastercard Full time

About the Role

The Manager, Strategy and Analytics plays a critical role in shaping and executing data-driven strategies to drive growth across product lines, markets, and customer segments.

This position is responsible for identifying market trends, enhancing competitive positioning, and using analytics to drive continuous commercial performance improvement.

Key Responsibilities

  1. Strategic Leadership & Execution: Lead the development and execution of comprehensive strategies across key EEMEA markets by leveraging data-driven insights to influence Mastercard's commercial agenda and regional growth targets.
  2. Data-Driven Decision Making: Develop and enhance regional analytics dashboards and Business Intelligence tools, providing actionable data that enables senior leadership to make informed, performance-enhancing business decisions.
  3. Quantitative & Qualitative Insights: Synthesize data from multiple primary and secondary sources to deliver clear, strategic insights that inform product innovation, market entry strategies, and competitive positioning.
  4. Cross-Functional Stakeholder Engagement: Collaborate with senior stakeholders across business units to identify growth opportunities and drive key initiatives, ensuring alignment with Mastercard's overarching strategic objectives.
  5. Ad-Hoc Reporting & Analysis: Provide tailored analytics and reports to meet specific business needs, ensuring insights are delivered in an easily digestible and impactful format for senior decision-makers.
  6. Executive-Level Interaction: Regularly engage with senior leadership across EEMEA to present key strategic initiatives, market trends, and analytical insights that directly support Mastercard's business objectives.


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