Results-Driven Marketing Specialist

6 days ago


Fatih, Istanbul, Turkey Mastercard Full time

**Role Description:**

We are looking for a highly skilled Results-Driven Marketing Specialist to join our team at Mastercard.

The ideal candidate will have hands-on experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation.

Responsibilities:

  • Client Impact:
    • Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact.
    • Take charge of client projects, collaborating to conceptualize and execute impactful campaigns.
    • End-to-end execution of Marketing Services projects focusing on financial performance and impact.
    • Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives.
    • Ensure operational project execution within agreed milestones and budget.
    • Manage creative development and media planning, meeting high-quality standards aligned with client needs.
    • Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools.

Qualifications:

  • Hands-on Experience: experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation.
  • Client Management: track record in managing client accounts and leading digital marketing solutions.
  • Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes.
  • Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively.
  • Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects.
  • Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives.
  • Education: Relevant marketing degree or equivalent experience needed.
  • Ability to communicate effectively in English and the local office language (if applicable).
  • Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs.


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