Research and Strategy Leader

15 hours ago


Fatih, Istanbul, Turkey GroupM Türkiye Full time

Cultivate a deep understanding of consumer behavior to inform business decisions as a Research and Strategy Leader at GroupM Türkiye. You will lead cultural insights, market research, and audience analysis initiatives to drive strategic growth.

Key Responsibilities:
  • Pursue innovative research methods to uncover market trends and opportunities.
  • Design and implement market research projects, ensuring high-quality data collection, analysis, and reporting.
  • Analyze audience segments to provide actionable insights into consumer behavior and preferences.
  • Develop strategic reports that guide client decisions with compelling research findings.
  • Foster collaboration across teams to integrate insights into client strategies.
Requirements:
  • Demonstrated expertise in insight roles within media agencies or research firms.
  • A strong foundation in quantitative research methodologies for media research or consumer behavior.
  • A passion for unraveling consumer behavior mysteries and presenting them in engaging ways.
  • A minimum of 3 years of experience in cultural insights, market research, and audience analysis.
  • Proficiency in research tools and methodologies.
  • Solid analytical and critical thinking skills.
  • Effective communication and presentation abilities.
  • Native-level English fluency.


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