Marketing Leader

7 hours ago


Fatih, Istanbul, Turkey Scorpapp Full time

At Scorpapp, we believe in the power of content to drive business results and build strong relationships with our customers.

We are seeking a highly skilled and experienced leader to guide our global content strategy and execution. As Head of Content, you will be responsible for developing and implementing a comprehensive content plan that aligns with our business goals and objectives.

About Scorpapp's Culture

We are committed to preserving a vibrant startup culture where every voice is valued and innovation thrives. We recognize that our employees are our greatest asset and provide opportunities for growth and development.

Responsibilities

Your primary responsibility as Head of Content will be to lead a global content marketing team in executing a global content strategy. This involves building a global content strategy aligned with demand generation and brand marketing campaign roadmaps, ensuring that content in development is aligned with key value propositions and properly targeted to key verticals and personas.

  1. Develop and implement a comprehensive content plan that aligns with our business goals and objectives.
  2. Collaborate closely with the Performance Marketing and Design teams to optimize video campaigns.
  3. Work with teams to measure content performance and identify the most valuable assets for our customers.


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