
Digital Performance Analyst
1 day ago
About Our Company
Tbwa Chiat/Day Inc. is a leading global player in interactive entertainment with a vision to make the world a better place through games. As a subsidiary of Take-Two Interactive Software, Inc., we operate with massive global reach in more than 175 countries and regions.
About the Job
We're seeking a talented professional to fill the position of Growth Analyst, Marketing. This role will involve working closely with cross-functional teams to drive user acquisition and engagement through data-driven insights.
Your Key Responsibilities
- Identify growth opportunities across various marketing channels using user behavior data analysis.
- Evaluate and optimize marketing campaign performance using A/B testing and KPIs like CPI, ROAS, DAU, MAU, and LTV.
- Collaborate with product, creative, and analytics teams to align marketing goals, user acquisition strategies, and game development objectives.
- Communicate actionable insights to stakeholders through advanced data visualization techniques.
Your Ideal Background
- Bachelor's or master's degree in Data Science, Statistics, Computer Science, Mathematics, or a related field.
- 2+ years of experience in marketing analytics, preferably within the gaming industry.
- Experience with performance marketing analytics platforms like Firebase, Appsflyer, or other MMPs is highly valued.
- Proficiency in SQL and multiple programming languages, along with experience in data visualization tools like Tableau or Looker.
- Strong analytical mindset, excellent communication, and presentation skills.
Our Commitment to Diversity and Inclusion
We are dedicated to fostering an inclusive work environment where all employees feel welcome, valued, and empowered to contribute their best work. We celebrate diversity in thought, culture, and background and strive to create a workplace that reflects the communities we serve.
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