
Digital Marketing Strategist
4 days ago
Papara is a leading fintech company based in Turkey, dedicated to creating innovative financial experiences for its users.
Job Description- We are seeking an experienced SEO & ASO Specialist to join our team and help us drive traffic, improve rankings, and increase conversion rates.
Responsibilities:
- Develop and execute ASO strategies that boost traffic, improve rankings, and increase conversion rates.
- Ensure that all white hat SEO strategies are implemented to increase traffic & engagement while increasing keyword rankings.
- Work with designers, developers, content marketers and product teams to create compelling, user-friendly store and website assets.
- Perform site SEO audits with crawling tools, identify SEO problems and implement solutions in a timely manner.
- Conduct keyword research and refine app metadata to maximize visibility and performance.
- Day to day monitoring of web and app organic performance.
- Bachelor's degree in Business, Marketing, Communication, or a related field (preferably a master's degree).
- At least 5 years of professional experience in CRM management.
- Proficiency in data analysis and reporting tools (Excel, Tableau, Amplitude, Mixpanel, SQL, etc.).
- Have experience in establishing and using on-premise CRM tools.
- Customer-centric thinking and problem-solving skills.
- Ability to plan and implement strategic initiatives.
- Strong analytical skills in data-driven decision-making and customer segmentation.
- Proven success in achieving customer satisfaction and loyalty goals.
- Ability to adapt to a flexible and fast-paced work environment.
- Capability to respond quickly to changing customer needs.
- Proactive and results-oriented work approach.
- Attention to detail and ability to manage multiple projects simultaneously.
- Commitment to prioritizing customer satisfaction at all times.
- Market-competitive salary and pay-for-performance bonuses.
- Salary-based private pension plan with 3% company contribution.
- Transportation and meal allowance.
- We care about your professional development; you can use your learning budget on any platform.
- We care about you, private health & life insurance, a Gym in the office, and HPV vaccine.
- Free access to all Papara services, 10% cashback on Papara Card payments, and 20% cashback on bill payments via Papara. You can have a Metal Card for free.
- Technical equipment package that covers what you need. Internet allowance.
- Free platform memberships: Spotify, YouTube Premium, Netflix.
- Social activities: Happy Hours, Team Motivation Budget, Football Team, Sailing Team, Rowing Team, Cinema Club, Music Club, Travellers Club, Gastronomy Club etc.
- No politics; You will be a part of a team that focuses on productivity and success. You will have the opportunity to work in a dedicated team that cares about your development.
- We are against any form of discrimination. We believe that every individual has a unique personality.
- Green and pet-friendly campus, Basketball Court, Sleeping Room, and unlimited coffee.
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