
Digital Marketing Strategist, E-commerce Specialist
3 days ago
About the Role
We are seeking a skilled Digital Marketing Strategist to join our team as an E-commerce Specialist. As a key member of our marketing organization, you will be responsible for leading our website management, search marketing (SEO/SEM), and email efforts.
Key Responsibilities
- Develop and execute comprehensive website management strategies to drive acquisition, engagement, and traffic improvements.
- Lead search marketing initiatives, including SEO and SEM, to increase online visibility and drive conversions.
- Manage email nurture programs across the customer lifecycle, working with internal teams to build and send targeted emails.
- Analyze web analytics data to refine our understanding of the search space and uncover optimization opportunities.
- Translate analytical findings into actionable insights, concise business actions, and recommendations.
Requirements
- Bachelor's degree in Marketing or advanced degree in analytics, or related fields.
- Minimum 7+ years working in website management, SEO, SEM, and email.
- Strong understanding of web analytics concepts, including metric definitions, measurement methods, and standard reporting practices.
- Familiarity with digital marketing analytics concepts such as multi-touch attribution and conversion rate optimization.
- Proficient with web analytics tools like Adobe Analytics or Google Analytics.
- Excellent business judgment and the ability to think strategically and execute methodically.
- Strong attention to detail with an analytical mind and problem-solving skills.
- Ability to troubleshoot issues in a fast-paced environment.
- Fluent oral and written communication skills in English.
About Amazon
At Amazon, we strive to create an inclusive culture that empowers our employees to deliver exceptional results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit this link for more information.
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