E-Commerce Group Manager

1 day ago


Fatih, Istanbul, Turkey Erenperakende Full time

Eren Retail, which includes the brands Lacoste, Burberry, Superstep, House of Superstep, Gant, Nautica, Occasion, Converse, Intersport, The Kooples, Superkids, FashFed, United4 and United Brands, operates in 25 countries with over 30 years of experience. It continues its investments and determined progress in the sector with nearly 600 stores and over 1000 sales points.

We are seeking an E-Commerce Group Manager - Fashfed to join our team at Eren Retail.

Qualifications:

  • Minimum of 10 years of experience in retail/commerce. E-commerce or digital marketing experience is a plus.
  • Bachelor's degree is required. A Master's degree is preferred.
  • Proficiency in content management systems, SEO, Google Analytics-GA4, and user experience software.
  • Ability to work extended hours and flexible days as needed.

Job Description:

  • Responsible for the end-to-end e-commerce strategy, including digital marketing, merchandising, content management, business development, and creative direction.
  • Collaborate with cross-departmental stakeholders to define the scope, deliverables, and requirements of digital projects, resulting in detailed work plans.
  • Identify and communicate the resources (time, budget, equipment, etc.) needed to complete projects.
  • Develop a project timeline that efficiently allocates resources to each task.
  • Oversee project execution according to the project plan, ensuring smooth workflows.
  • Monitor project progress and make adjustments as necessary to ensure successful completion.
  • Review the quality of work regularly with the project team to ensure adherence to organizational standards.
  • Track the project budget and report any cost variances to stakeholders regularly.
  • Conduct formal project closure processes and share lessons learned with all relevant parties.
  • Define and develop strategies for global e-commerce operations, working on Omni-Channel projects to achieve sales targets and EBITDA goals while maintaining brand integrity.
  • Plan and execute the marketing and promotional calendar, driving sales and margins, improving average transaction size, and increasing order frequency.
  • Maximize the sales and profit potential of digital sales channels through a commercial understanding of products, customers, and internal capabilities while maintaining and enhancing the brand image and overall customer experience.
  • Support the Brands, Merchandising and Logistics teams by ensuring the development and integration of our e-commerce platform partners, including meeting all content requirements.
Seniority level

Director

Employment type

Full-time

Job function

Business Development, Marketing, and Management

Industries

Retail Apparel and Fashion

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