E Commerce Digital Marketing Specialist

3 days ago


Fatih, Istanbul, Turkey LC Waikiki Full time

Direct message the job poster from LC Waikiki

Recruitment and Talent Acquisition Manager

ABOUT US

LC Waikiki Retail Company is a leading fashion retail company with a turnover of $4.4 billion. LC Waikiki's journey started in France in 1988, continuing after 1997 as a Turkish brand under the umbrella of LC Waikiki Mağazacılık Hizmetleri Ticaret A.Ş.

Today, LC Waikiki trades with more than 1300 stores in 63 countries, with the company's philosophy that "Everyone Deserves to Dress Well" enabling people to enjoy accessible fashion through quality products at affordable prices.

There are around 6,000 employees working at LC Waikiki's corporate office, more than 60,000 people in Turkey and abroad.

LC Waikiki aims to be one of the 3 most successful ready-made clothing brands in Europe by 2026.

QUALIFICATIONS

  1. Graduate from relevant university departments (Faculty of Economics and Administrative Sciences, Engineering, etc.)
  2. At least 2 years of experience in digital marketing with focus on performance marketing and analytics.
  3. In-depth knowledge of advertising tools like Google Ads, META Ads and TikTok ads is essential. Familiarity with additional tools such as GA4, Adjust, SA360, RTB House, and Criteo is highly desirable.
  4. Proficiency in Google Analytics, Adjust, Firebase, Keyword Planner, and other analytics tools.
  5. Experience in English, with exceptional communication and interpersonal skills.
  6. Knowledge of UTM parameters and deeplinking and web/app performance monitoring.
  7. Proficient in Excel and other MS Office programs.
  8. Strong analytical/problem solving skills.
  9. Able to work within a team environment.

JOB DESCRIPTION

  1. Measure and report the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
  2. Plan and execute digital branding investments according to the marketing calendar, ensuring alignment with e-commerce category team, owned media, influencer marketing, branding teams.
  3. Coordinate with creative teams for production projects to create digital content, guiding them with digital insights and needs.
  4. Build, plan, and implement acquisition strategies for mobile app traffic, new customers.
  5. Report and analysis on daily, weekly and monthly basis.
  6. Work closely with the digital agencies to make sure that the job under the agency's responsibility is done correctly and completely.
  7. Stay updated on media and performance marketing trends to continuously improve strategies.
  8. Continuously A/B test to find new approaches based on results.
Seniority level

Associate

Employment type

Full-time

Job function

Other

Industries

Retail

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