Marketing Operations Specialist

1 day ago


Fatih, Istanbul, Turkey BYD Europe Full time

At BYD Europe, we are seeking a highly skilled Marketing Operations Specialist to join our team in Istanbul. As a key member of our marketing department, you will be responsible for executing management metrics, timely delivery of projects, and monitoring of activities.

About the Role:
  • You will work closely with our sales teams and external agencies to ensure consistent messaging and successful campaign execution.
  • Your primary focus will be on content development, event coordination, POS material management, digital marketing, reporting and performance analysis, collaboration, and budget management.
  • You will monitor BYD activities as well as Dealer activities and competitors.

Key Responsibilities:

  1. Content Development: create and adapt marketing materials, including brochures, presentations, social media content, email campaigns, and website updates, including ad hoc translation and text localization.
  2. Event Coordination: support the planning and execution of events, trade shows, and product launches to engage customers and showcase new models.
  3. POS Material Management: manage the stock of POS (Point of Sale) materials, including inventory control, logistics coordination, and ensuring timely availability of materials for events and campaigns, also by self-delivery of those materials.
  4. Digital Marketing: support online advertising campaigns (Google Ads, social media platforms), SEO efforts, and website performance to maximize reach and engagement.
  5. Reporting and Performance Analysis: track, report, and present on the effectiveness of marketing efforts to recommend improvements for future initiatives.
  6. Collaboration: work closely and support PR team, sales teams, BYD Dealers, and external agencies to ensure consistent messaging and successful campaign execution.
  7. Budget Management: assist in managing the marketing budget, ensuring cost efficiency and maximum ROI on campaigns.
  8. Monitoring: monitor BYD activities as well as Dealer activities and competitors.
  9. Brand Ambassador: be a solid team player and work always with the customer in mind.


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