Creative Campaign Specialist

4 days ago


Fatih, Istanbul, Turkey Codeway Full time

Codeway is a thriving tech company with multiple sector-leading apps.

We are a team of 255+ bright and curious minds based in Istanbul, Turkey.

Our goal is to create mobile applications that millions of users love. We curate bold ideas and transform them into fast-growing products - from concept through development to global market expansion. Our products have reached over 300 million users across 160 countries on six continents.

As a creative problem solver, you will play a crucial role in shaping our marketing strategy and developing innovative campaigns.

Job Description

In this role, you will work closely with our Marketing Art team to bring creative ideas to life. You will analyze marketing insights and audience behaviors to develop actionable creative strategies that enhance ad performance and engagement.

You will be responsible for creating novel ad concepts, identifying new creative angles for our apps, and experimenting with out-of-the-box marketing ideas beyond standard ad formats to push creative boundaries.

The ideal candidate is a research-driven, analytical, and trend-savvy creative thinker who can explore new possibilities, experiment with different approaches, and refine creative strategies based on insights.

Responsibilities
  1. Develop creative ad concepts, identify new creative angles for our apps, and experiment with out-of-the-box marketing ideas beyond standard ad formats to push creative boundaries.
  2. Work closely with the Marketing Art team to bring ideas to life, translating marketing insights and audience behaviors into actionable creative strategies that enhance ad performance and engagement.
  3. Stay ahead of industry trends by analyzing top-performing apps, ads, competitor strategies, social media trends, and viral content, identifying what drives engagement and using these insights to bring fresh data-backed ideas to the marketing team.
  4. Analyze and deconstruct winning creatives, extracting key learnings to improve future ad performance and sharing insights across the team.
  5. Research and integrate AI-powered creative tools to streamline workflows and automate creative processes.


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