
Digital Transformation Leader
2 days ago
Marti Technologies is a pioneering mobility company in Türkiye, dedicated to revolutionizing urban transportation. Since 2019, we have experienced significant growth, driven by our commitment to sustainability and innovative technology.
The JobWe are seeking a highly experienced Chief Marketing Officer to lead our marketing efforts and drive business growth. As a key member of our executive team, you will be responsible for developing and executing our marketing strategy, building a strong brand identity, and driving thought leadership initiatives.
Your key responsibilities will include:
- Developing and executing a comprehensive marketing strategy
- Building a strong, differentiated brand identity across all consumer touchpoints
- Driving thought leadership initiatives through PR, partnerships, and strategic storytelling
- Developing and optimizing a customer acquisition strategy, leveraging paid media, organic growth channels, partnerships, and referrals
- Leading performance marketing efforts, ensuring data-driven decision-making and efficient allocation of marketing spend
Requirements
To succeed in this role, you will need:
- A seasoned marketing executive with 10+ years of experience in high-growth industries
- A strategic thinker who can translate business objectives into comprehensive marketing strategies
- A deep understanding of market positioning, consumer behavior, and competitive landscapes in the mobility and transportation sectors
- Digital-first expertise in performance marketing, media planning, and campaign optimization
- Strong analytical and financial skills, with ability to manage large-scale budgets and track ROI
- Excellent communication and storytelling skills, with ability to build narratives that resonate with diverse audiences
- Adept at leading and developing high-performance marketing teams, fostering innovation, and cultivating a culture of collaboration and accountability
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