Manager, Media and Digital Transformation

1 week ago


Fatih, Istanbul, Turkey The Coca-Cola Company Full time

About the Team:

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The IMX team is a dynamic and innovative group of professionals who are passionate about developing creative and effective marketing strategies. We are looking for a talented and experienced Senior Manager, Media Operations to join our team and help us continue to grow and succeed.

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Main Responsibilities:

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  1. ">
  2. Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different touchpoints.">
  3. Ensure effective and efficient media plans for our brands across Turkey via applying an audience-centric communication approach.">
  4. Coordinate with different stakeholders teams to define the right occasion, platform, and media strategy for business needs.">
  5. Coordinate media buying with all stakeholders, including agency and procurement, to ensure maximum value.">
  6. Provide the system with the status of our brand presence and performance in various media types.">
  7. Lead digital transformation with the utilization of right data and tech partnership via partnering with agency.">
  8. Lift and shift best practices from other Operating Units and global teams in how to establish effective and efficient media planning and measurement solutions.">
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Requirements and Qualifications:

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  • ">
  • Significant marketing, media, and leadership experience in Turkey region (7-10 years)">
  • Direct experience with media strategy, planning, and negotiation, as well as social media channels">
  • Preference for individuals who have worked in agencies and/or media vehicles in the past">
  • Experience working in cross-functional and cross-geographical teams is preferred">
  • Leading strategic conversations, negotiations, and alignment with senior and key stakeholders">
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Our Benefits:

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We offer a comprehensive benefits package that includes medical, dental, and vision coverage, as well as a 401(k) plan and paid time off. We also offer opportunities for professional growth and development, including training and education programs.


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