Senior Manager, Digital Media Strategy

1 week ago


Fatih, Istanbul, Turkey The Coca-Cola Company Full time

Job Overview:

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The Senior Manager, Media Operations will be responsible for developing connections plans across brands/campaigns and ensuring effective and efficient media plans for our brands across Turkey. This role requires significant marketing, media, and leadership experience in the Turkey region, as well as direct experience with media strategy, planning, and negotiation.

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Main Responsibilities:

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  1. ">
  2. Lead the development of connections plans across brands/campaigns, recommending allocation of activation DME to different touchpoints.">
  3. Ensure effective and efficient media plans for our brands across Turkey via applying an audience-centric communication approach.">
  4. Coordinate with different stakeholders teams to define the right occasion, platform, and media strategy for business needs.">
  5. Coordinate media buying with all stakeholders, including agency and procurement, to ensure maximum value.">
  6. Provide the system with the status of our brand presence and performance in various media types.">
  7. Lead digital transformation with the utilization of right data and tech partnership via partnering with agency.">
  8. Lift and shift best practices from other Operating Units and global teams in how to establish effective and efficient media planning and measurement solutions.">
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Requirements and Qualifications:

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  • Significant marketing, media, and leadership experience in Turkey region (7-10 years)">
  • Direct experience with media strategy, planning, and negotiation, as well as social media channels">
  • Preference for individuals who have worked in agencies and/or media vehicles in the past">
  • Experience working in cross-functional and cross-geographical teams is preferred">
  • Leading strategic conversations, negotiations, and alignment with senior and key stakeholders">
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Our Company Culture:

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We are dedicated to fostering a diverse and inclusive environment where everyone feels valued, respected, and supported. Our company purpose is to refresh the world and make a difference, and we strive to live this purpose through our values and behaviors. We believe that our culture is one of the reasons our company has continued to thrive after 130+ years.


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