Social Media and Digital Communication Specialist

1 week ago


Fatih, Istanbul, Turkey BYD Türkiye Full time
Social Media and Digital Communication Specialist

About Our Company

Founded in 1995 in China as a pioneer in battery technology, BYD has become the world's leading manufacturer of NEVs. BYD currently brings its electric vehicles to consumers in over 70 countries with more than 600 thousand employees.

BYD has become the market leader in the electric vehicle industry with its recent moves in line with its goal of cooling the earth by 1°C.

As BYD Turkey team, we are excited to introduce the world's best-selling electric vehicle brand to the Turkish market. If you share this excitement, you can apply for the position below;

Social Media and Digital Communication Specialist

You Will Be a Perfect Match If You Have;

  • A bachelor's degree or higher is required (Business, Marketing or Communication, Advertising)
  • Excellent command of written and spoken English
  • Minimum 3-4 years of experience in the field of marketing.
  • Experienced in social media management and influencer marketing.
  • Excellent analytical skills to understand data, study metrics, and align strategies.
  • Have good skills to use ad management and measurement tools (META, Adwords, GA4 etc.)
  • Have strong communication skills and be competent in relationship management among teams
  • Following the social media and digital media trends,
  • Creative thinking, able to identify long-term opportunities and trends,
  • Team player with problem-solving and negotiation skills,
  • Ability to multi-task, organize, and prioritize work
  • Have good skills of Microsoft Office Programs
  • Basic design skills is a plus; having an eye for detail and the capacity to create eye-catching visuals for social media

Main Responsibilities;

  • Responsible for managing the brands in the context of digital communication, social media channels, digital media usages.
  • Develop and implement social media marketing strategies for key owned platforms such as Meta, TikTok, X, YouTube, and LinkedIn to increase brand awareness and enhance marketing efforts.
  • Create social media and digital content for the brand, managing the monthly content calendar in coordination with the social media agency.
  • Produce fresh content for the brand's social media platforms, continuously innovating to introduce new ideas and plans, and measuring the performance of these ideas.
  • Responsible for planning, executing, and managing influencer marketing campaigns to promote a brand's products or services.
  • Monitoring trends and industry developments to update strategies.
  • Manage and optimize campaigns on paid advertising platforms in collaboration with the team and media planning agency.
  • Use data-driven insights to inform strategic decisions and optimize campaigns.
  • Oversee social media content production related to lead projects.
  • Identify successful marketing campaigns, initiatives, and products, extract insights, and apply them to inform future campaigns.
Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Motor Vehicle Manufacturing

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