Social Media Specialist

2 weeks ago

Fatih, Istanbul, Turkey Modanisa Elektronik Magazacilik Ve Tic As Full time

We are a global modest fashion e-commerce company. We are currently operating in more than 130 countries and providing the content in five languages: Turkish, Arabic, English, French, German by adapting to their local preferences. We bring fashion and technology together with iconic brand and smart operations to create great value for our customers. We invest in each and every customer's experience. We strongly believe in putting people first – our customers, our teams, our partners.

We are looking for a new talent to join team as a Social Media Specialist. Are you a technology enthusiast and looking for a new challenge and likes to work within a dynamic, exciting, innovative, scaling up working environment? You might be the one for us.

What we expect from you:

  • Develop and continuously update social media strategies aligned with brand identity, supported by audience and competitor analysis
  • Manage all social media platforms (Meta, TikTok, X, YouTube, LinkedIn) with tailored strategies and maintain an active, engaging presence
  • Prepare and execute annual/monthly content calendars, ensuring alignment with marketing objectives and campaign timelines
  • Create compelling and SEO-friendly content (text, visual, video) tailored to each platform, reflecting the brand tone and increasing organic reach
  • Coordinate with internal teams to collect content inputs and organize visual productions such as photoshoots for operations, employees, and events
  • Monitor website updates and run integrated digital campaigns to enhance brand visibility and user engagement
  • Actively engage with the online community, respond to inquiries, and manage the brand's digital reputation through consistent feedback evaluation
  • Manage advertising budgets strategically, monitor paid campaign performance, and execute necessary optimizations across platforms
  • Track performance using tools like Google Analytics, Meta Business Suite, and other social media tools (e.g., Hootsuite, Buffer), generating weekly/monthly reports
  • Conduct post-campaign evaluations, extract actionable insights, and contribute to continuous improvement of content and strategy
What we are looking for:
  • Bachelor's degree in Marketing, Communication, Media, Digital Marketing or a related field
  • Minimum 4 years of social media management experience, ideally in a brand or agency environment
  • Proven ability to manage multiple platforms and execute successful content and ad campaigns
  • Proficiency in social media tools (Meta Business Suite, Google Analytics, Hootsuite, Buffer, Sprout Social)
  • Basic SEO knowledge and content optimization for social platforms
  • Familiarity with paid media management (Facebook Ads, TikTok Ads, LinkedIn Campaign Manager)
  • Strong visual and written storytelling skills, aligned with brand identity
  • Ability to work with creative teams or use basic design/video tools (e.g., Canva, CapCut, Adobe Express)
  • Strong data interpretation skills to drive actionable insights and improvements
  • Experience in preparing reports and making strategic decisions based on performance data
  • Excellent communication, collaboration, and time management skills
  • Creative, trend-aware, and able to bring innovative ideas to the table
  • Fluent in English
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