Social Media Specialist
2 days ago
- Great career opportunity
- Global company experience
About Our Client
Our client is a global leader among international education service providers. The company vision is to be seen as the premium services provider for international student enrolments and English language testing.
Job Description
- Develops content across owned social channels including blog posts, tweets, status updates, pins, photos and videos.
- Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.
- Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on those metrics through testing and new initiatives.
- Alerts marketing management to any major negative conversations about the brand and services and collaborates with the team to develop measures to protect and enhance company image online.
- Monitors competitive activity on social media and audience interactions.
- Suggests and develops online activities to counter competitive activities.
- Continuously updates own knowledge of social media best practices and latest trends and shares learnings with relevant team members to enhance company marketing efforts.
The Successful Applicant
- Strong understanding of user-generated content management, content marketing and reputation management.
- Strategic content creation and excellent writing skills.
- Knowledge of digital marketing current best practices and understanding of digital production processes.
- Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.).
- Knowledge of social media paid advertising campaigns including Facebook, LinkedIn and Twitter.
- Ability to work independently and in a team environment.
- Knowledge of English language is a must.
- 3 years' experience or equivalent exposure to a corporate environment.
- BA or BS with focus on communication: Advertising/Marketing.
- Experience with social media platforms, including, but not limited to Facebook, Pinterest, Twitter, YouTube, Google+, LinkedIn.
What's on Offer
Great career opportunity in a global leader company.
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