Social Media and Communications Expert

6 days ago


Fatih, Istanbul, Turkey BYD Türkiye Full time
Social Media and Digital Communication Specialist

About Our Company

As a trailblazer in battery technology, BYD has become the world's leading manufacturer of new energy vehicles. The company operates in more than 70 countries and employs over 600 thousand people worldwide.

BYD aims to contribute significantly to achieving its goal of lowering the earth's temperature by 1°C. As part of this mission, BYD Turkey is excited to bring its top-selling electric vehicle brand to the Turkish market.

Do you share our passion for this project? If so, we invite you to apply for the position below.

Social Media and Digital Communication Specialist

ideal candidate for this role will possess:

  • A bachelor's degree or higher in Business, Marketing, or Communication, Advertising
  • Excellent written and spoken English skills
  • At least 3-4 years of experience in marketing
  • Proficiency in social media management and influencer marketing
  • Strong analytical skills to interpret data, evaluate metrics, and realign strategies
  • Possess excellent communication skills and ability to build strong relationships among teams
  • Stay updated with the latest social media and digital media trends
  • Ability to think creatively, identify long-term opportunities, and trends
  • Team player with problem-solving and negotiation skills
  • Capacity to handle multiple tasks, organize, and prioritize work effectively
  • Familiarity with Microsoft Office Programs
  • Bonus: Basic design skills with an eye for detail and the ability to create captivating visuals for social media

Main Responsibilities;

  • Manage digital communication and social media channels for the brand
  • Develop and implement effective social media marketing strategies to enhance brand awareness and improve marketing efforts on platforms like Meta, TikTok, X, YouTube, and LinkedIn
  • Design and create engaging social media content for the brand, coordinating with the social media agency to manage the monthly content calendar
  • Generate fresh content for the brand's social media platforms, constantly innovating to introduce new ideas and plans, and evaluating their performance
  • Execute, plan, and manage influencer marketing campaigns to promote the brand's products or services
  • Stay informed about industry developments to refine strategies
  • Collaborate with the team to optimize paid advertising campaigns across various platforms
  • Utilize data-driven insights to make informed strategic decisions and optimize campaigns
  • Supervise social media content production related to lead projects
  • Analyze successful marketing campaigns, initiatives, and products, extract insights, and apply them to inform future campaigns
Seniority level

Associate

Employment type

Full-time

Job function

Marketing

Industries

Motor Vehicle Manufacturing


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