
Digital Growth Strategist
13 hours ago
iyzico
Iyzico is a pioneering fintech company that revolutionizes online payment services with AI-based technologies. Founded in 2013, we empower e-commerce businesses of all sizes to simplify complex payment processes through our user-friendly platform.
Our Buyer Protection ensures a secure shopping experience for millions of consumers worldwide. We provide 24/7 live support via our mobile app, making it easy to manage returns and cancellations. With over 2 million customers protected under our umbrella, we continue to innovate and expand our reach.
As a Growth Marketing Manager at iyzico, you will be responsible for developing and optimizing growth strategies to drive seamless customer experiences throughout the entire lifecycle. This involves managing end-to-end targeted campaigns, identifying target groups, and creating campaign plans with specific objectives across different segments.
Responsibilities- Develop and optimize growth strategies to ensure a seamless and engaging experience at every stage of the customer lifecycle.
- Manage end-to-end targeted campaign processes, identifying target groups and developing campaign plans with specific objectives across different segments.
- Develop and execute data-driven growth strategies that drive user acquisition, engagement, and retention.
- Identify key metrics and KPIs to track success and present insights to leadership on base campaign performance.
- Monitor campaign performance and lead A/B testing initiatives to optimize base communication channels.
- Closely monitor market dynamics and competitors to identify new opportunities and gain a competitive edge in growth strategies.
- Analyze customer journeys and create actionable insights to improve conversion rates and customer satisfaction.
- Collaborate with Product, Brand, and Business teams to identify and leverage opportunities for growth across all touchpoints.
- Work closely with the product team to enhance onboarding and retention, with a focus on feature adoption and reducing churn.
- Drive a fully integrated marketing plan and campaign flow ensuring expected profitable growth.
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