Marketing Performance Improvement Expert
2 weeks ago
About This Opportunity
As a Marketing Analytics Analyst at DenizBank, you will have the opportunity to work on high-profile marketing projects and contribute to the development of our company's marketing strategy.
The ideal candidate will have expertise in marketing analytics, data mining, and statistical analysis, as well as excellent written and verbal communication skills.
Main Responsibilities
- Conduct customer, product, and channel segmentation studies to optimize profitability and minimize risk
- Design and measure marketing campaign effectiveness with business units
- Define key performance metrics and design actionable reports for BI/Reporting teams
- Analyze raw data to generate new variables for IT datamart projects
Benefits
- Competitive salary and benefits package
- Opportunities for professional growth and development
- A dynamic and collaborative work environment
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