Consumer Behaviour Lead

23 hours ago


Fatih, Istanbul, Turkey Go Store Full time
Job Description

We are seeking a Senior Insight Researcher to contribute to our team's cultural insights, market research, and audience analysis efforts.

Key Accountabilities
  • Conduct cultural insights research to identify trends and opportunities in the market.
  • Develop and execute market research projects, including data collection, analysis, and reporting.
  • Analyse and segment audiences, providing in-depth insights into their behaviours and preferences.
  • Deliver comprehensive reports and recommendations based on research findings.
  • Collaborate with cross-functional teams to integrate insights into client strategies.
Desired Qualifications
  • Experience working in an insight role in a media agency, media vendor, or a research agency.
  • Knowledge of quantitative research methodologies in the area of media research or consumer behaviour.
  • Deep understanding of consumer behaviour and the ability to communicate complex insights effectively.
  • Strong analytical and critical thinking skills.
  • Excellent communication and presentation abilities.
  • Excellent command of English both written and spoken.


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