AMET Zone Brand Lead

2 days ago


Fatih, Istanbul, Turkey 卡湯晩 Full time

Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market. We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That's why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.

Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands. This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.

Join us on our mission. Health. In your hands.

About the Role

Strategic brand leader and key AMET (Africa, Middle East, and Turkey) responsible for an assigned portfolio, driving the development of purposeful, consumer-centric brands. Accountable for delivering market share growth and financial targets by leading the end-to-end marketing agenda—from strategy to execution. This includes brand building, consumer insights, market analytics, innovation, integrated consumer/HCP communication, and KPI tracking. Focuses on both in-year performance and long-term growth opportunities to enhance brand equity and business impact.

Main Responsibilities

  • Brand plan & strategy: Lead, deploy, embed consumer centred, data backed 'one' zone strategic plan working with cross functional teams, aligned with global strategy where applicable.
  • Brand building: Develop brand fundamentals (Brand Pulse) for local brands / input or deploy in a consistent way for global brands to ensure we build strong, loved and enduring brands.
  • Leadership: Lead, coach and inspire brand activators, agency partners & cross functional teams to ensure excellence in 360 execution and elevate marketing capabilities; Be the voice of the brand to inspire wider cross functional team across AMET; Represent zone with regional / global /external stakeholders.
  • Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. Integrate these into business strategy by identifying strategic & tactical growth opportunities. Bring the consumer 'inside Sanofi building' and champion their needs and how our brands can best serve them.
  • Innovation: Lead product renovation/innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams.
  • Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels; experiment and stay on top of latest trends like AI or gaming.
  • Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables.
  • Performance focus: Drive results focus, build monthly cadence for team to stay on top of what's working / what's not working and take action proactively to course correct or scale fast.

About you


• Consumer 1st mindset & approach

• Leader with ability to coach, motivate and influence teams who may not be direct reports

• Strategic brand builder

• Data user, believer in forward looking analytics, performance driven

• Innovative, open and curious to continuously learn & improve

• Ability to balance long-term strategic priorities with short-term business needs

• Strong communicator and storyteller

• Business focused and relish problem-solving

• Agile mindset, flexibility to adapt to constantly changing business needs and environment

Experience

• Senior (>10 years work experience) marketing professional w/ background in consumer goods and/or consumer healthcare

• Previous management experience of multiple direct reports

• Proven success in growing brands / categories

• Financial and P&L acumen

• A Sales or Trade Marketing experience is a plus

• Proficient ability to read and interpret market data (IMS, Nielsen, Euromonitor)

Why Choose Us?

  • an international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.
  • access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully.
  • flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days.
  • an attractive package of benefits.
  • Employee Assistance Program (mental health support, legal and financial consulting).
  • Gender neutral paid parental leave as well as volunteer days.

Pursue Progress. Discover Extraordinary.

Progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let's pursue progress. And let's discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com

#J-18808-Ljbffr

  • Fatih, Istanbul, Turkey 卡湯晩 Full time

    We are Opella, the Consumer Healthcare business unit of Sanofi, a leader in the global Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.Our ambition is to simplify self-care by being consumer-led, with science at our core. Through our unique portfolio of over 100 brands, including Allegra, Dulcolax, and Buscopan, we help more than half...


  • Fatih, Istanbul, Turkey 卡湯晩 Full time

    At Opella, the Consumer Healthcare business unit of Sanofi, we're committed to simplifying self-care by being consumer-led, with science at our core.We've built a unique portfolio of over 100 brands, including Allegra, Dulcolax, and Buscopan, which help more than half a billion consumers worldwide take control of their health.We're proud to be a pioneer in...


  • Fatih, Istanbul, Turkey Stellantis Full time

    Stellantis is a leading global automaker and mobility provider that offers clean, connected, affordable and safe mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our people, and our deep roots in the communities in which we operate. Our ambitious electrification and software strategies...


  • Fatih, Istanbul, Turkey Avature Full time

    L'Oréal has been a leader in the beauty industry for over a century, and we are now at the forefront of digital transformation. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility.About the RoleWe are seeking an experienced E-Commerce Category Development Lead to...


  • Fatih, Istanbul, Turkey OLIVER Agency Full time

    About Our ClientOur client is a leading agency that provides dedicated, on-site agencies to clients. These agencies live and work right at the heart of our client's organization, precisely delivering the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution.This business model creates...


  • Fatih, Istanbul, Turkey Avature Full time

    Our vision is to create the beauty that moves the world, and we need talented individuals like you to help us achieve this goal. As a Business Growth and Digital Transformation Specialist, you will play a critical role in driving business growth through digital transformation.About the RoleWe are seeking an experienced Business Growth and Digital...


  • Fatih, Istanbul, Turkey Schneider Electric Full time

    Schneider Electric is a leading player in the global energy management and automation market. We are committed to empowering all to make the most of our energy and resources, bridging progress and sustainability for all.Job Summary:The Transactional Business Finance Lead will play a critical role in driving financial performance and achieving business...


  • Fatih, Istanbul, Turkey Pınar Süt Full time

    We are seeking a Senior Brand Manager to lead our brand management team at Pınar Süt, a pioneering company in the FMCG industry.Key ResponsibilitiesDevelop and implement annual marketing plans aligned with our brand strategiesLead project teams during marketing plan implementation phasesPrepare and present performance reports on product categories and...


  • Fatih, Istanbul, Turkey Mattel Full time

    About UsWe are Mattel, a leading global toy and family entertainment company. Our iconic brand portfolio includes Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket.We engage consumers and fans through our franchise brands and offer toys, content, consumer products,...


  • Fatih, Istanbul, Turkey Stellantis Full time

    Company Overview:Stellantis is a leading global automaker and mobility provider. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our people, and our deep roots in the communities we operate. We're committed to developing our market presence in the Turkish market.About the Role:We're seeking an...

  • Brand Ambassador

    1 day ago


    Fatih, Istanbul, Turkey Rollic Full time

    About the RoleWe're seeking a talented Product Marketing Specialist to join our team at Rollic. In this role, you'll be responsible for developing and executing data-driven marketing strategies that drive the success of our top-performing games.Your primary focus will be on collaborating with internal teams and external partners to ensure alignment with...

  • Brand Specialist

    4 weeks ago


    Fatih, Istanbul, Turkey Amazon Full time

    Brand Specialist - AVS, Amazon Vendor Services (AVS) TRJob ID: 2603659 | Amazon Turkey Perakende Hizmetleri Limited Sirketi2023 Turkey Brand SpecialistAt Amazon we're on the lookout for the curious, those who think big and accept challenges, willing to come build the future with us. Amazon Vendor Services (AVS) is a paid B2B service that aims to help...


  • Fatih, Istanbul, Turkey Allergan Full time

    Company OverviewAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. The company strives to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – as well as...

  • Brand Specialist

    16 hours ago


    Fatih, Istanbul, Turkey Amazon Full time

    Job ID: 2786509 | Afaq Q Tech General TradingAs part of our commitment to complying with national labor laws and applicable legislations in the Kingdom of Saudi Arabia, this position is open to candidates who fulfill the specific nationality criteria stipulated by local regulations.Amazon Vendor Services (AVS) is a paid B2B service that aims to help...


  • Fatih, Istanbul, Turkey Avature Full time

    We are looking for a talented individual to join our Professional Products Team as a Category Activation and Digital Marketing Manager. As a key member of our team, you will be responsible for developing and implementing e-commerce strategies that drive customer acquisition and retention, as well as increase lifetime value and growth.About the RoleYou will...


  • Fatih, Istanbul, Turkey TurkNet Full time

    We're on the hunt for a seasoned marketing expert to join our team as a Senior Brand Manager. As a key player in our marketing department, you'll be responsible for developing and executing brand management and communication strategies that drive business growth.About Our Team:TurkNet's marketing team is a tight-knit group of passionate professionals who are...

  • Marketing Manager

    2 days ago


    Fatih, Istanbul, Turkey Eren Perakende Full time

    Eren Retail is a leading retailer operating in 25 countries with a portfolio of prestigious brands. We are looking for a talented Marketing Manager - Brand Development to join our Marketing team.The successful candidate will hold a Bachelor's degree in Business Administration, Marketing, Communication, Economy, or related fields. At least 5 years of...


  • Fatih, Istanbul, Turkey Ülker Full time

    pladis is a leading food company in Turkey and the region, operating over 25 factories in 11 countries. With more than 300 brands and exports to over 100 countries, we strive to deliver happiness to the world with every bite.We are looking for a Senior Assistant Brand Manager - OTC to join our pladis Turkey Marketing Team. As a key member of our team, you...


  • Fatih, Istanbul, Turkey Barilla Full time

    Career Opportunities: Assistant Brand Manager (91761)At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.Today, Barilla is an international group...


  • Fatih, Istanbul, Turkey Allergan Full time

    Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services...