Assistant Brand Manager

4 weeks ago

Fatih, Istanbul, Turkey Barilla Full time
Career Opportunities: Assistant Brand Manager (91761)

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 20 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Key Accountabilities:
  1. Provide the required administrative and marketing support to the Brand & Marketing Managers, assisting brand's day to day operational activities.
  2. Accountable for the analysis of brand performance & evaluating with the related KPIs monthly.
  3. Provide market & industry and competitive analysis w/ familiarity to Nielsen.
  4. Co-lead the innovations with the Brand Managers closely working with SC, Finance, R&D, Quality, Sales & TM and smooth collaboration as well as the agencies.
  5. Assisting the Brand Managers in Social Media & Digital Content for 3 brands by managing the agencies, planning the media strategy & execution. Closely tracking the digital performance to optimize the plans and relevant digital trends to find digital opportunities for the brands.
  6. Assisting the Brand Managers in Influencer marketing campaigns, following up the whole process from content brief to performance review.
  7. Assisting to managers for E-comm activities w Marketing Content Integration & build best in class campaigns.
  8. Work closely with Trade Marketing & Sales teams to drive the Marketing Strategy into BTL activities and contribute to JBP process.
  9. Accountable for AW process of brands, new product listings, promo packs & design changes.
  10. Monitoring financial invoicing & tracking of the brands & assisting budget management.
Qualifications:
  1. Min 1-2 years working experience in Marketing in FMCG.
  2. Knowledge of AC Nielsen databases or equivalent.
  3. Eager to learn, passionate for our brands & love cooking and eating
  4. Result oriented with excellent analytical and decision-making skills to go beyond the targets.
  5. Business mindset with a good understanding of Marketing & Commercial mix.
  6. Collaborative & diversity focused.
  7. Excellent communication skills with a strong ability to influence people to foster change.

Kindly apply your CV in English.

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.

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