Brand Marketing Expert

17 hours ago


Fatih, Istanbul, Turkey Mattel Full time
About Us

We are Mattel, a leading global toy and family entertainment company. Our iconic brand portfolio includes Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket.

We engage consumers and fans through our franchise brands and offer toys, content, consumer products, digital, and live experiences. Our products are sold in collaboration with the world's leading retail and e-commerce companies.

The Opportunity

In this position, you will drive local strategies to ensure sustainable profitable growth of the Barbie brand. You will be part of the Mattel Turkey Marketing Team located in Istanbul.

Your impact will include defining the brand strategy for the market while incorporating the global brand identity of Barbie. You will work with the Regional Marketing Team and other stakeholders to streamline your approach.

Key responsibilities:

  • Define the brand strategy for the market.
  • Develop a line architecture and select the best products to fit in.
  • Combine sales data, market trends, and NPD insights as a basis for your marketing strategy.
  • Partner with the Digital team for optimal presence on the web.
  • Manage relationships with external agencies for localization of marketing materials.
  • Continuously measure brand success by tracking KPIs and adjust the strategy as required.


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