Digital Marketing Automation Specialist

2 days ago


Muratpaşa, Turkey World Business Lenders, LLC Full time
About World Business Lenders

We are a financial services company providing short-term real estate collateralized commercial loans to small and medium-sized businesses in the United States.

This is a contract/consultant position. We require a highly skilled Digital Marketing Analyst to support our marketing initiatives. The ideal candidate will have experience in HubSpot automation, email marketing, and tracking conversions using Google Analytics and Ads.

Key Responsibilities:

  • Analyze lead quality to improve campaign performance
  • Develop and execute email marketing campaigns to enhance customer engagement
  • Support ongoing email marketing initiatives, including A/B testing and automation
  • Create and manage marketing campaigns and audience segmentations
  • Utilize HubSpot for campaign automation, workflow creation, and data analysis
  • Track and report conversion metrics using Google Analytics and Ads to measure ROI

Requirements:

  • 3+ years of experience in digital marketing, with a focus on email marketing
  • Strong proficiency in HubSpot automation and campaign management
  • Hands-on experience tracking conversions in Google Analytics and Google Ads
  • Ability to analyze data and provide actionable insights for campaign improvements
  • Experience in audience segmentation and targeted marketing strategies
  • Detail-oriented, analytical mindset with excellent communication skills
  • Candidates must live in LATAM, Turkey, or India

Benefits:

  • Paid Time Off
  • Work From Home
  • Consultancy/Contract position

Achieving Success: Our ideal candidate will be able to drive targeted engagement and ensure data-driven marketing decisions, ultimately contributing to the growth of our business.



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