Marketing Data Insights Analyst
5 days ago
At Aktif Bank, we're committed to delivering exceptional customer experiences through data-driven insights.
This role is designed for a highly skilled individual who can analyze complex market trends and provide actionable recommendations to drive business growth.
We're looking for someone with advanced knowledge in SPSS and a strong background in digital marketing, preferably in the banking sector.
Responsibilities:
- Analyze customer behavior and preferences to inform strategic decisions
- Develop and implement data-driven marketing strategies to drive engagement and conversion
- Evaluate the performance of marketing campaigns and provide regular reports to stakeholders
- Collaborate with cross-functional teams to integrate marketing insights into business strategy
Requirements:
- Bachelor's degree or Master's degree in Business Administration, Economics, or Engineering
- 3-5 years of experience in digital marketing, preferably in the banking sector
- Advanced knowledge in SPSS, SAS, SQL, and Excel
- Strong problem-solving and analytical skills, with ability to interpret complex data sets
What We Offer:
- A dynamic work environment with opportunities for professional growth and development
- A competitive salary and benefits package
- The chance to work with a talented team of professionals who share your passion for data-driven marketing
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