Marketing Data Insights Analyst

5 days ago


Fatih, Istanbul, Turkey Aktif Bank Full time

At Aktif Bank, we're committed to delivering exceptional customer experiences through data-driven insights.

This role is designed for a highly skilled individual who can analyze complex market trends and provide actionable recommendations to drive business growth.

We're looking for someone with advanced knowledge in SPSS and a strong background in digital marketing, preferably in the banking sector.

Responsibilities:

  • Analyze customer behavior and preferences to inform strategic decisions
  • Develop and implement data-driven marketing strategies to drive engagement and conversion
  • Evaluate the performance of marketing campaigns and provide regular reports to stakeholders
  • Collaborate with cross-functional teams to integrate marketing insights into business strategy

Requirements:

  • Bachelor's degree or Master's degree in Business Administration, Economics, or Engineering
  • 3-5 years of experience in digital marketing, preferably in the banking sector
  • Advanced knowledge in SPSS, SAS, SQL, and Excel
  • Strong problem-solving and analytical skills, with ability to interpret complex data sets

What We Offer:

  • A dynamic work environment with opportunities for professional growth and development
  • A competitive salary and benefits package
  • The chance to work with a talented team of professionals who share your passion for data-driven marketing


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