Digital Marketing Expert

6 days ago


Fatih, Istanbul, Turkey Codeway Full time

Codeway, a leading mobile products company, is seeking a talented Marketing and Growth Specialist to join its team. As a key member of the performance marketing team, you will be responsible for driving user acquisition and growth through strategic planning and execution.

Key Responsibilities:

  1. Develop and execute end-to-end user acquisition strategies to drive app growth.
  2. Manage the creative pipeline, developing and testing ad creatives to maximize campaign performance.
  3. Optimize user acquisition campaigns across multiple networks, including Meta, TikTok, Google, and others.
  4. Foster strong relationships with external partners and agencies to ensure seamless collaboration and effective campaign execution.
  5. Create and maintain BI dashboards to provide actionable insights and inform data-driven decision making.
  6. Collaborate closely with the product team to understand user motivations and develop effective monetization strategies.

Requirements:

  • Minimum 2 years of experience in performance marketing or a related field.
  • Proven passion for mobile marketing, data, and creative production.
  • Strong ownership mindset, with a desire to take on additional responsibilities and grow the business.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Fluent English language skills, with the ability to communicate complex ideas effectively.

About Codeway:

Codeway is a dynamic and innovative tech company that creates sector-leading mobile products. With a global presence and a team of over 255 bright minds, we're committed to redefining the performance marketing role and pushing the boundaries of what's possible.



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