Digital Marketing Optimization Lead

1 day ago


Fatih, Istanbul, Turkey DeFacto Full time

At DeFacto, we are looking for an expert Digital Marketing Optimization Lead who can drive our digital transformation forward. As a key member of our team, you will be responsible for developing and implementing strategies to increase website conversion rates.

With at least 5 years of experience in CRO or digital marketing, you should have a proven track record of success in conversion rate optimization projects. Your expertise should include proficiency in data analytics and reporting, as well as experience working with e-commerce sites and conducting A/B tests.

Some of the key responsibilities of this role include planning, executing, and analyzing A/B tests and other experiments, making data-driven decisions to improve user experience (UX), and preparing performance reports using web analytics tools (GA4).

As part of our team, you will have the opportunity to work on international projects and collaborate with diverse cultures. We offer a range of benefits, including access to our DeFacto Business Academy and KatKat business development project, as well as our Multisport partnership.



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