Marketing Lead

1 week ago


Fatih, Istanbul, Turkey Barilla Group Full time

At the Barilla Group, we're seeking a talented Marketing Lead to join our team in Istanbul. As a key member of the Marketing Department, you'll be responsible for developing and implementing marketing plans that drive business growth and brand awareness.

Job Description

We're looking for an experienced professional who can contribute to defining and executing marketing strategies across our brand portfolio. Your role will involve working closely with internal stakeholders to prioritize activities, manage budgets, and ensure business objectives are met.

Key responsibilities include:

  • Defining marketing plans for Barilla & Wasa brands, including strategy development, priority setting, target allocation, and resource management in ATL and BTL activities
  • Leading the implementation of all marketing activities for Barilla & Wasa as per defined in the marketing plan, from communication development to media planning and monitoring, PR & influencers, on-ground brand activations, etc.
  • Maintaining close cooperation with Trade Marketing and Sales teams to ensure achievement of brand performance and KPIs
  • Contributing to the analysis of brand's P&L to ensure appropriate pricing strategies for managed brands and products
  • Developing product portfolios and pipelines for managed brands, and managing product launches
  • Managing market research projects related to managed brands, proposing action plans according to research results to excel brand development in the market
  • Providing insights to the company on market trends & opportunities, consumers' behavior and understanding, competitive intelligence related to managed brands & categories
  • Building and nurturing relationships with involved internal and external units (Trade Marketing, Sales, Global & Regional teams, Media/Creative/Digital/PR/Packaging agencies, Influencers & Industry Experts, etc.) in relation to all marketing activities
Requirements

To succeed in this role, you'll need:

  • Bachelor's degree in a related field
  • Minimum 4 years experience in Brand Management in FMCG companies
  • Fluency in English
  • Proficiency in MS Office Applications
  • Strong communication, organization, prioritization skills with a creative and analytical mind
  • Experience in Digital Marketing and Influencer Management is preferred
About Us

The Barilla Group is an equal opportunity employer committed to creating an inclusive work environment where everyone has the opportunity to thrive. We believe that diversity and inclusion are essential to driving innovation and achieving excellence in everything we do.



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