Content Strategy and Campaign Lead

15 hours ago


Fatih, Istanbul, Turkey TikTok Full time

Join Our Mission

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TikTok's mission is to inspire creativity and bring joy to users worldwide. We are committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace.

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Your Key Responsibilities

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  • Campaign Ideation: Develop innovative and impactful campaign concepts for TikTok LIVE, aligning with our overall company goals and resonating with Turkish creators and viewers.\
  • Content Creation and Curation: Collaborate with creator managers, agency managers, and content creators to develop engaging and culturally sensitive content for TikTok LIVE in Turkey, enhancing the authenticity and appeal of online and offline content campaigns.\
  • Campaign Execution: Plan, coordinate, and execute TikTok LIVE campaigns from start to finish, ensuring all elements align with the brand and resonate with the target audience, monitoring and analyzing campaign performance, providing insights, and recommendations for optimization.\
  • Collaboration and Partnerships: Build and maintain relationships with TikTok LIVE creators and other relevant partners in the Turkish market, negotiating and managing partnerships to maximize campaign reach and impact.\
  • Social Media Management: Create and implement plans for TikTok's social media platform to promote live streaming events, working with cross-functional teams to produce engaging content, highlighting live streaming campaigns, and important events, building engagement on owned social channels, encouraging participation in live streaming activities, and monitoring social media metrics to measure the success of campaigns.\
  • Project Management: Plan, coordinate, and execute TikTok LIVE campaigns from start to finish, ensuring all elements align with the brand and resonate with the target audience, monitoring and analyzing campaign performance, providing insights, and recommendations for optimization.\
  • Brand and Community Building: Develop and execute strategies to build and strengthen the TikTok LIVE brand reputation in Turkey, fostering a sense of community among TikTok LIVE creators and users by encouraging user engagement and interaction through campaigns and events.\
  • Market Research: Conduct in-depth research on the Turkish LIVE landscape, understanding trends, user behavior, and cultural nuances, sharing insights with the team, identifying and monitoring key competitors' campaigns, and market opportunities for TikTok LIVE.
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About You

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We are seeking a highly skilled and passionate individual with 5+ years of marketing experience, preferably focused on live streaming. In-depth knowledge of the Turkish market and cultural nuances is essential. Strong creative and strategic thinking abilities, excellent communication skills, and the ability to work collaboratively in a cross-functional team environment are also required.



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