Digital Media Operations Lead

2 days ago


Fatih, Istanbul, Turkey Coca-Cola Full time

About the Job:

We are seeking a Senior Manager, Media Operations to join our IMX team in Turkey. The ideal candidate will have significant marketing, media, and leadership experience in the region (07-10 years) and direct experience with media strategy, planning, and negotiation, as well as social media channels.

Key Responsibilities:

  • Develop and implement connections plans across brands/campaigns, recommending allocation of activation DME to different Touchpoints.
  • Evaluate and optimize media plans for our brands across Turkey via an audience-centric communication approach.
  • Collaborate with stakeholders to define right occasion, platform, and media strategy for business needs.
  • Coordinate media buying with all stakeholders, including agency and procurement, to ensure efficient buying and maximum value.
  • Provide system status updates on brand presence and performance in various media types.
  • Leverage data and technology partnerships to drive digital transformation and improve media planning and measurement solutions.

Requirements:

  • Significant marketing, media, and leadership experience in Turkey region (07-10 years)
  • Direct experience with media strategy, planning, and negotiation, as well as social media channels
  • Preference for individuals who have worked in agencies and/or media vehicles in the past
  • Experience working in cross-functional and cross-geographical teams is preferred
  • Leading strategic conversations, negotiations, and alignment with senior and key stakeholders

Preferred Skills:

  • Videography
  • Social Media
  • Influencing
  • Creativity
  • Advertising
  • Paid Search Marketing
  • Marketing Campaigns
  • Marketing Strategies
  • Data Driven
  • Waterfall Model
  • Digital Media
  • Human Insights
  • Group Problem Solving
  • Search Engine Optimization (SEO)
  • Communication
  • Google Analytics
  • Digital Signage
  • Teamwork
  • Negotiation
  • Strategic
  • Connections Planning
  • Agency Management

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