
Media Strategy Director
2 days ago
Company Overview:
The Coca-Cola Company is a leading beverage manufacturer with a rich history of innovation and commitment to excellence. Our goal is to connect with consumers and build lasting relationships through effective marketing strategies.
Job Description:
We are seeking a Senior Manager, Media Operations to join our IMX team in Turkey. The ideal candidate will have significant marketing, media, and leadership experience in the region (07-10 years) and direct experience with media strategy, planning, and negotiation, as well as social media channels.
Responsibilities:
- Develop connections plans across brands/campaigns, recommending allocation of activation DME to different Touchpoints.
- Evaluate and optimize media plans for our brands across Turkey via an audience-centric communication approach.
- Collaborate with stakeholders to define right occasion, platform, and media strategy for business needs.
- Coordinate media buying with all stakeholders, including agency and procurement, to ensure efficient buying and maximum value.
- Provide system status updates on brand presence and performance in various media types.
- Leverage data and technology partnerships to drive digital transformation and improve media planning and measurement solutions.
Requirements:
- Significant marketing, media, and leadership experience in Turkey region (07-10 years)
- Direct experience with media strategy, planning, and negotiation, as well as social media channels
- Preference for individuals who have worked in agencies and/or media vehicles in the past
- Experience working in cross-functional and cross-geographical teams is preferred
- Leading strategic conversations, negotiations, and alignment with senior and key stakeholders
Skills:
- Videography
- Social Media
- Influencing
- Creativity
- Advertising
- Paid Search Marketing
- Marketing Campaigns
- Marketing Strategies
- Data Driven
- Waterfall Model
- Digital Media
- Human Insights
- Group Problem Solving
- Search Engine Optimization (SEO)
- Communication
- Google Analytics
- Digital Signage
- Teamwork
- Negotiation
- Strategic
- Connections Planning
- Agency Management
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