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Digital Marketing Specialist

7 days ago

Çankaya, Ankara, Turkey CapsLock Full time
About Us

CapsLock is a pioneering company that specializes in delivering comprehensive digital marketing services to businesses facing growth challenges. Our integrated solutions include sales consulting, data analytics, and recruitment support, ensuring efficient and accelerated growth.


Our team of industry professionals brings expertise in IT, design, and data analytics. We identified a need for an exclusive customer acquisition solution and aim to provide scalable and profitable growth for our clients.


At CapsLock, our core values center around people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our diverse team speaks multiple languages and is located worldwide, dedicated to pioneering new marketing strategies for success.


Job Responsibilities:
  • Develop, deploy, and optimize paid media campaigns across multiple platforms with high conversion rates and maximized profitability.
  • Manage budget allocations and bid parameters to deliver efficient results.
  • Maintain daily awareness of campaign performance.
  • Test new ideas based on insights gained from campaign management.
  • Proactively optimize media buys using key performance indicators.
  • Ensure campaign objectives are met near and long term.
  • Achieve assigned unit goals at or below target cost-per-acquisition.
  • Identify opportunities to drive efficiencies and improvements.
Qualifications:
  • 5+ years experience in digital performance marketing with a focus on media buying.
  • 3+ years of PAID ADVERTISING experience.
  • Strong experience with Taboola/Outbrain/Yahoo as a main instrument.
  • Experience in lead generation.
  • Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results.
  • Understanding of marketing funnels, channels, attribution, and performance metrics.
  • Analytical mind to analyze data and translate insight into actionable strategies.
  • Strategic and creative thinker.
  • Organizational and multitasking abilities.
  • Desire to learn new things and willingness to take calculated risks.
  • Ability to quickly learn new ad platforms and tools.
  • Upper-Intermediate English level.
  • Long-term working relationship preferred (2+ years).
  • No agency owners or sub-hires accepted.