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Paid Advertising Expert

7 days ago

Çankaya, Ankara, Turkey CapsLock Full time
About Us

CapsLock is a forward-thinking company providing innovative digital marketing services to businesses seeking growth acceleration. Our services integrate sales consulting, data analytics, and recruitment support for efficient and rapid expansion.


Established by industry professionals with expertise in IT, design, and data analytics, we recognized a need for an exclusive customer acquisition solution. Our mission is to offer scalable and profitable growth options for clients.


At CapsLock, our core values prioritize people, client-centricity, quality, continuous improvement, integrity, and building lasting relationships. Our globally distributed team speaks multiple languages and is committed to pioneering new marketing strategies for client success.


Job Description:

We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have a proven track record in developing and deploying paid media campaigns, managing budget allocations, and analyzing campaign performance. Strong experience with Taboola/Outbrain/Yahoo and a proven ability to drive results through complex targeting strategies are essential.


Key Responsibilities:
  • Optimize paid media campaigns across multiple platforms for high conversion rates and maximized profitability.
  • Manage budget allocations and bid parameters to achieve efficient results.
  • Maintain daily awareness of campaign performance and make data-driven decisions.
  • Test new ideas and strategies to improve campaign performance.
  • Proactively optimize media buys using key performance indicators.
  • Collaborate with cross-functional teams to ensure campaign objectives are met.
  • Achieve assigned unit goals at or below target cost-per-acquisition.
  • Identify opportunities to drive efficiencies and process improvements.
Requirements:
  • 5+ years experience in digital performance marketing with a focus on media buying.
  • 3+ years of PAID ADVERTISING experience.
  • Strong experience with Taboola/Outbrain/Yahoo as a main instrument.
  • Proven track record handling high campaign volume, large budgets, and complex targeting strategies.
  • Understanding of marketing funnels, channels, attribution, and performance metrics.
  • Analytical mind to analyze data and translate insight into actionable strategies.
  • Strategic and creative thinker.
  • Upper-Intermediate English level.
  • Long-term working relationship preferred (2+ years).