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Media Campaign Manager

7 days ago

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About Us

CapsLock is a dynamic company offering cutting-edge digital marketing services to businesses looking to accelerate their growth. Our comprehensive services include sales consulting, data analytics, and recruitment support for seamless integration and efficient expansion.


Established by industry experts in IT, design, and data analytics, we identified a need for an exclusive customer acquisition solution. Our goal is to provide scalable and profitable growth options for clients, leveraging our expertise in digital performance marketing.


At CapsLock, our core values center around people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our globally distributed team speaks multiple languages and is dedicated to pioneering new marketing strategies for client success.


Job Responsibilities:
  • Develop, deploy, and optimize paid media campaigns across multiple platforms for high conversion rates and maximized profitability.
  • Manage budget allocations and bid parameters to achieve efficient results.
  • Maintain daily awareness of campaign performance and make data-driven decisions.
  • Test new ideas and strategies to improve campaign performance.
  • Proactively optimize media buys using key performance indicators.
  • Collaborate with cross-functional teams to ensure campaign objectives are met.
  • Achieve assigned unit goals at or below target cost-per-acquisition.
  • Identify opportunities to drive efficiencies and process improvements.
Qualifications:
  • 5+ years experience in digital performance marketing with a focus on media buying.
  • 3+ years of PAID ADVERTISING experience.
  • Strong experience with Taboola/Outbrain/Yahoo as a main instrument.
  • Experience in lead generation.
  • Proven track record handling high campaign volume, large budgets, and complex targeting strategies.
  • Understanding of marketing funnels, channels, attribution, and performance metrics.
  • Analytical mind to analyze data and translate insight into actionable strategies.
  • Strategic and creative thinker.
  • Upper-Intermediate English level.
  • Long-term working relationship preferred (2+ years).