Content Strategist

We are seeking a skilled Senior Analyst, B2B Content Strategy to join our marketing team at Agoda. This individual will play a pivotal role in defining and executing our product marketing strategy, ensuring that our products resonate with our target audience and achieve market success.

The ideal candidate will work on various initiatives to enhance our brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners, driving significant impact to the organization.

This role includes contributing to Agoda's comprehensive product marketing strategies, working on our core product value propositions, optimizing all content efforts and measurement tracking, crafting materials for C-suite presentations, and collaborating with stakeholders across departments to identify and showcase our strengths in the B2B travel sector.

• Develop and Implement Product Marketing Strategy: Working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
• Craft Compelling Product Messaging: Developing messaging and positioning that differentiates our products in the market.
• Project Management of Cross-Functional Initiatives: Ensuring alignment and effective communication among all stakeholders while managing cross-functional projects.
• Performance Analysis: Analyzing product and channel performance metrics to refine marketing strategies and enhance product offerings.
• Enhance Sales Materials and Strategy: Designing and executing go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Conduct Market Research: Identifying partner needs and market trends to develop a competitive positioning strategy.
• Craft Engaging Presentations: Designing and managing high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.