Head of Global Marketing Strategy

1 week ago


Fatih, Istanbul, Turkey BENSON & PARTNERS - IESF Full time
Company Overview

BENSON & PARTNERS - IESF is a fast-growing leader in the retail industry, seeking a Head of Global Marketing Strategy to shape and execute marketing strategies across multiple countries.

This role offers a unique opportunity to lead impactful marketing communication strategies, manage key agency partnerships, and ensure brand management and consistency in both local and international markets.

  • Key Responsibilities:
  • Developing and implementing integrated marketing and communication strategies aligned with both global and local business objectives.
  • Leading ATL & BTL campaigns, including advertising, PR, and product launches to strengthen brand awareness and customer engagement.
  • Managing relationships with creative, media, and PR agencies to ensure the delivery of high-quality, cost-effective marketing initiatives across Türkiye and other key regions.
  • Ensuring brand consistency and effectiveness by crafting clear, compelling messaging for different markets and audiences.
  • Managing marketing budgets effectively with business priorities.
  • Working closely with internal stakeholders to align marketing efforts with business goals and ensure seamless execution.


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