Market Research Leadership Position

24 hours ago


Fatih, Istanbul, Turkey Mattel Full time

Company Overview:

Mattel is a leading global toy and family entertainment company that empowers generations to explore the wonder of childhood and reach their full potential.

We are a purpose-driven organization aiming to create innovative products and experiences that inspire, entertain, and develop children through play.

Job Description:

This role involves leading the consumer and shopper insights function for the PEM region, ensuring alignment with the broader EMEA strategy.

The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes.

Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role.

Main Tasks and Accountabilities:
  1. Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.
  2. Make decisive strategic recommendations based on consumer insights to inform PEM's brand strategy, marketing decisions, and business outcomes.
  3. Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.
  4. Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.
  5. Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.
  6. Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.
  7. Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.
  8. Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.
  9. Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.


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