Chief Marketing Officer

Chief Marketing Officer (CMO) — Mazad Global

Location:
Istanbul, Türkiye (HQ) — with frequent travel across MENA

Reports to:
CEO & Board (Mazad e-ticaret A.Ş.)

Function:
Marketing leadership across B2C, B2B, and C2C lines (Marketplace & Auctions)

Languages:
Fluent English + Arabic required; Turkish a strong plus

About Mazad

Mazad is a multi-vendor commerce and auction ecosystem for MENA—serving B2C, B2B, and C2C. We operate country entities (e.g., Mazad Iraq) and cross-border flows, with sub-brands (Mazad Market/Auction, Mazad GO, Mazad Eat, Mazad Academy, Mazad Wallet, Mazad Plus/Premium) and an influencer-driven growth engine.

Role Summary

You will own Mazad's global growth strategy and brand. The CMO leads performance & lifecycle marketing, brand/storytelling, country launches, influencer/creator programs, PR/Comms, and research—driving app installs, GMV, MAUs, vendor acquisition, and cross-border adoption.

Key Responsibilities

• Growth Strategy & P&L
• Build the 12–24 month growth roadmap per country; allocate budgets across paid social (Meta/TikTok/Snap), search, affiliates, influencers, OOH/print, and PR.
• Own marketing P&L and CAC/LTV model; set targets per line of business (B2C, B2B wholesale, C2C auctions).
• User & Revenue Growth
• Deliver monthly targets for app installs, activation, retention, GMV, orders, and contribution margin
  .
• Design always-on acquisition + seasonal campaigns; lead marketplace "events" (flash auctions, festival sales).
• Lifecycle, CRM & Loyalty
• Build segmented lifecycle flows (onboarding, win-back, churn prevention) via push, in-app, email, WhatsApp.
• Launch and optimize
  Mazad Plus
  and
  Mazad Premium
  programs; manage promos and incentives.
• Brand & Communications
• Own brand architecture and playbook across all countries and sub-brands.
• Lead PR/comms, social, content studio, and creator narrative; ensure Arabic/English/Turkish localization and tone.
• Influencer & Community
• Scale the influencer program by country and category; implement creator tiers, country groups, and performance contracts.
• Build community marketing (campus, seller communities, city ambassadors).
• Vendor (Supply) Marketing
• Partner with Commercial to acquire and enable vendors (B2B/B2C). Co-own vendor lead gen, onboarding funnels, and co-op marketing.
• Insights & Experimentation
• Establish a marketing science function (MMM, incrementality, geo-tests, holdouts).
• Ship a rapid experimentation cadence across creatives, bids, placements, and landing pages.
• Country Launches & Localization
• Plan go-to-market for new countries (Syria, KSA, Qatar, Egypt, etc.): positioning, channel mix, partnerships, and regulatory considerations for communications.
• Team & Partners
• Build and lead a multi-country team (performance, CRM, creative, content, PR, influencer, research).
• Select and manage agencies, KOL networks, and media partners.

KPIs (owned/joint)

• App installs (quality-adjusted), CAC & payback
• Activation rate (D1/D7), retention (W8/W12), MAU/DAU
• Orders, AOV, GMV, take-rate contribution
• Vendor sign-ups, active vendors, supply depth by category
• CRM revenue share, push/email deliverability & uplift
• Organic share of install (SOI), brand search volume, PR reach/quality
• Country launch milestones and time-to-scale

Requirements

• 10–15+ years in high-growth consumer tech/e-commerce/marketplaces; 5+ years leading multi-country marketing.
• Proven P&L ownership with
  data-driven
  decisioning (CAC/LTV, MMM, incrementality).
• Expert in paid social (Meta/TikTok/Snap), search, ASO, affiliates, and creator economies in MENA.
• Strong CRM/lifecycle and retention background (Braze/OneSignal/Iterable or similar).
• Brand building across Arabic and English; experience running in-house creative and content engines.
• Marketplace dynamics (demand/supply balance, promos, fraud/abuse signals).
• Leadership: hiring, mentoring, org design, and agency management at scale.

Preferred

• Launch experience across at least 3 MENA markets.
• Arabic copy supervision; Turkish fluency a plus.
• Experience with auctions, flash sales, or event-led commerce.
• Familiarity with fintech/wallets, COD logistics, and cross-border operations.

Tooling & Stack Exposure

• Performance: Meta/TikTok/Snap/Google Ads, MMPs (Adjust/Appsflyer), ASO tools.
• Analytics: GA4/BigQuery, Looker/Data Studio, Amplitude/Mixpanel.
• CRM: OneSignal/Braze/Iterable; WhatsApp Business API.
• Collaboration: Jira/Notion, Figma, Slack.

What Success Looks Like (first 180 days)

• 30 days:
  Audit & strategy; country scorecards; budget reallocation for quick wins.
• 60–90 days:
  Unified CRM/lifecycle foundation; influencer tiers by country; 2–3 high-impact campaigns; CAC ↓, retention ↑.
• 90–180 days:
  Scalable launch playbook for new countries; brand health lift; GMV and active vendor growth ahead of plan.