OCE Manager – Türkiye

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Path/Level

P2 - P3

Function

Marketing

Reporting to

Associate Director - OCE META Lead

Direct reports

TBC

Overall Job Purpose:

The OCE Manager – Türkiye plays a key role in advancing Lilly's Accelerate Reach and Scale (ARS) vision within the Turkish affiliate, serving as the local leader for omnichannel strategy, execution, and capability adoption.

As part of the META OCE team, this role ensures that Turkey's omnichannel initiatives are aligned with regional priorities, standards, and performance expectations. The manager acts as the local extension of the META OCE organization, contributing insights, sharing best practices, and ensuring consistent execution of the customer experience strategy across markets.

The role blends strategic planning, operational delivery, and capability enablement to ensure omnichannel customer engagement delivers measurable business impact across all therapeutic areas.

Key Responsibilities:

Omnichannel Strategy & Customer Experience

• Lead the implementation of the ARS vision within Turkey, ensuring full alignment with META and IBU OCE strategies.
• Partner with Brand Teams to design and deliver integrated customer experience plans anchored in a content-first, data-driven approach.
• Embed the PESO (Paid, Earned, Shared, Owned) framework into brand engagement plans to maximize reach and impact.
• Support key META-wide initiatives including HCP Expansion, Source of Authority (SOA) partnerships, and Digital Channel Innovation.

Capability Enablement & Governance:

• Drive the adoption and optimization of OCE capabilities such as BRIX, NBE, SFMC, VVPM, GCCP, ON24, WhatsApp, and Lilly Play.
• Partner with META Strategy & Innovation teams to pilot and scale new capabilities locally.
• Ensure governance, compliance, and quality standards are upheld across all digital tools and processes.
• Serve as Turkey's focal point for META OCE capability integration and feedback, helping to shape future regional solutions.

Operational Execution & Excellence:

• Coordinate with Customer Experience and Digital Execution teams to ensure the timely and high-quality delivery of omnichannel tactics.
• Maintain visibility and control through CET and internal trackers, ensuring execution progress and accurate reporting.
• Manage local agency and vendor relationships to ensure efficient content localization, timely delivery, and compliance with internal policies.
• Promote the reuse of IBU content and assets while ensuring local relevance and impact.

Insights, Measurement & Continuous Improvement:

• Collaborate with the META BI&A team to measure customer engagement performance and extract actionable insights.
• Track omnichannel KPIs, identify optimization opportunities, and implement continuous improvement cycles.
• Contribute to META reporting, execution excellence governance, and learning forums by sharing Turkey's results, lessons, and best practices.

Stakeholder Management & Cross-Functional Collaboration:

• Act as the primary OCE representative in Turkey, collaborating with Marketing, Medical, PRA, and Communications leadership.
• Work closely with META OCE leaders and peers to ensure alignment, capability sharing, and regional cohesion.
• Champion "One Lilly Voice" in front of customers, ensuring cross-functional alignment in communication and engagement.

Basic Requirements:

• 5+ years' experience in brand management and/or OCE marketing
• Demonstrated strong understanding of digital marketing strategies and innovative solutions
• Project management experience
• Experience in leading CFT or large teams
• Knowledge of digital health, healthcare industry trends, patient journey mapping, and healthcare professional engagement strategies is preferred

Skills Required

• Strong Interpersonal Skills.
• Leadership. Ability to influence with/without authority.
• Ability to build a partnership and effective networks.
• Ability to work efficiently in virtual cross functional teams.
• Organization - Ability to handle multiple projects and tasks.
• Ability to adapt to fast changing dynamic environment.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams and influence stakeholders at all levels.
• Proficient in English

Education Requirements

• Bachelors' Degree.
• MBA or another relevant graduate-level degree is a plus

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.