Product Marketing Specialist
2 weeks ago
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.
This Position reports to:
Product Marketing Manager
Your Role And Responsibilities
This position serves as a technical and operational link between our production facilities, sales teams, and business partners, with the goal of enhancing our product portfolio's market visibility, sales performance, and competitive positioning. As a hybrid role that combines marketing and sales responsibilities, it requires significant field presence and effective communication capabilities.
The work model for the role is: {onsite}
You will be mainly accountable for:
- Take end-to-end product ownership of building automation, lighting automation, mechanical automation, energy monitoring & efficiency solutions, and wiring accessories product groups
- Manage new product launch processes and create technical and commercial promotional content
- Monitor the competitive positioning of portfolios, develop pricing recommendations and campaign proposals
- Work closely with sales teams to track project opportunities and provide sales support for relevant product portfolios
- Engage in visits with partners and projects; join in on product demonstrations, presentations, and activities to develop opportunities; organize and execute training programs for partners
- Coordinate information flow between production, global teams, sales channels, and partner networks; communicate field feedback to product development processes
Qualifications For The Role
- Bachelor's degree in Electrical Engineering, Electrical-Electronics Engineering, Mechatronics Engineering, or related engineering disciplines
- At least 5 years of marketing and sales experience in related fields (building automation)
- Sales-oriented mindset with solid analytical skills and results-driven approach
- Willing to work at a pace suitable for field visits & Available for travel
- Effective communication and coordination skills with presentation capabilities
- Fluent in Turkish and good command of English
We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe.
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