Product Marketing Specialist

5 days ago

Istanbul, Istanbul, Turkey Rollic Full time €50,000 - €100,000 per year

Rollic is an Istanbul-based game developer and publisher.

Founded in 2019 and acquired in October 2020 by Zynga, who joined the Take-Two roof as of May 2022.

Rollic has over 3.5 billion downloads across its diverse portfolio of games and, thanks to an intensive development process utilizing a massive test pipeline, has a steady cadence of globally hit titles such as Color Block Jam, Timeline Up, Crowd Express: Boarding Puzzle, Hole People, and Knit Out, all of which have gained millions of downloads worldwide within a few months after their release.

We are looking for
Product Marketing Specialist
;

Main Responsibilities

  • Lead and execute data-driven product marketing strategies for Rollic's top-performing games and IP-based games, with a strong focus on the US market. Ensure full alignment with brand guidelines, product roadmaps, and partner expectations.
  • Shape and implement IP marketing strategies, turning top-performing games into global IPs. Drive 360° brand communications, ensuring consistent and impactful messaging across all channels.
  • Leverage influencer marketing and social media expertise to boost awareness, engagement, and player acquisition.
  • Act as the primary liaison between Rollic's internal teams, studios, and IP partners throughout development, ensuring expectations and brand standards are fully met.
  • Manage day-to-day collaboration with Zynga teams, building strong, trust-based relationships.
  • Partner with product, creative, and growth teams to continuously optimize marketing strategies and creative execution.
  • Stay ahead of industry trends and competitor activities, providing insights that shape strategy and inspire teams.
  • Embed a test–measure–learn mindset in all campaigns, ensuring every activation delivers measurable impact and actionable learnings.
  • Plan, manage, and optimize marketing campaign budgets to maximize efficiency and ROI.

Desired Skills and Qualifications

  • Proven experience in brand marketing with a track record of successful, commercially impactful campaigns.
  • Bachelor's Degree or equivalent in Business or related field.
  • 3+ years in mobile, product, or brand marketing.
  • Data-driven marketer with the ability to turn insights into strategies.
  • Experience managing cross-functional teams.
  • Expertise in integrated marketing across paid, owned, and organic channels.
  • Proven success in leading large-scale global campaigns, including ATL and TV productions.
  • Strong project management skills with excellent attention to detail.
  • Experience with influencer marketing.
  • Excellent communication skills and comfortable presenting work.

Discover our perks and benefits:

  • Competitive salary to help you reach your highest potential
  • Meal compensation
  • Relocation support to Istanbul
  • State-of-the-art equipment in your welcome package
  • Gaming room & lounge area to relax and recharge
  • A pet-friendly office where your furry friends are welcome
  • Gym area in the Rollic office
  • Private health insurance
  • 24/7 online well-being & mental health support
  • Learning & development via Take-Two's employee program
  • A chance to take responsibility and improve your skills continuously.

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