Digital Communication Specialist

Sisecam was founded in 1935
to establish Turkey's glass industry in line with the vision of
Mustafa Kemal Atatürk, a great leader respected worldwide. Today, Sisecam is a major global player in the fields of glass and chemicals
. Sisecam is the only global company
operating in all core areas of glass production –
including flat glass, glassware, glass packaging, and glass fiber. Currently, Sisecam ranks among the world's top two manufacturers of glassware and the top five producers of glass packaging and flat glass.
Sisecam
is one of the three largest soda ash producers in the world
and
the world leader in chromium chemicals.

Sisecam plays a leading role in the flat glass,
glasswar
e,
glass packagin
g,
chemicals, automotive, glass fiber, mining, energ
y
an
d recyclin
g
business lines. Sisecam operates production facilities in Germany, Italy, Bulgaria, Romania, Slovakia, Hungary, Bosnia-Herzegovina, Russia Federation, Georgia, Ukraine, Egypt, India, and the USA in addition to Turkey.

Sisecam who takes firm steps towards its goal of becoming one of the world's top 3 manufacturers in its main fields of activity
, with its competent human resources and smart technologies, and uninterruptedly continues to transform its digital infrastructure and culture by considering the future necessities. Sisecam who ha
s 90 years of experience, more than 24 thousand employees, production activities in
14 countries on four continents, and a sales network of more tha
n 150 countri
es, continues its growth journey in line with its
"Global Excellen
ce" strategy and wit
h an inclusive approach that supports the development of company's entire ecosystem. Sisecam takes responsibility fo
r protecting the planet, empowering society and transforming life with its CareForNext strate
g
y, which is compliant with and centered around the United Nations Sustainable Development Goals. Sisecam uses all its experience and competencies to promote sustainable development in every aspect.

We are looking for a
Digital Marketing Specialist (Web, Data Analytics and SEO)
to join our Şişecam Headquarters located in Tuzla, İstanbul. This role is ideal for
digital marketers
who thrive on optimizing digital experiences, blending technical ownership with creative collaboration, and driving measurable growth through UX, content, and conversion strategy. This role will be responsible for managing and optimizing digital marketing activities outlined below across
Şişecam, Paşabahçe, Paşabahçe Mağazaları, and Nude Glass.

• Bachelor's degree in Business Administration, Economics, Social Sciences, or other related fields.
• 4+ years of experience in platform operations, SEO, and content strategy.
• Proven ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills, with proficiency in tools such as Google Search Console, Ahrefs, Screaming Frog, Google Analytics, and data dashboards.
• Solid understanding of data-driven marketing and the link between tracking, analytics, and performance outcomes.
• Self-starter with strong project management, organizational, and detail-oriented skills, combined with a proactive follow-up approach.
• Excellent written and verbal communication skills, with a keen eye for detail and a creative mindset.
• Fluency in English.

JOB DESCRIPTION

Website & Platform Management

• Build and execute a comprehensive website roadmap aligned with the communication calendar, focused on content enhancements, feature development, and performance optimization.
• Implement site updates through agencies and IT teams, including new product launches, campaign landing pages, and homepage refreshes.
• Manage the customer-facing site experience to ensure seamless purchasing, accurate content, and a high-converting user journey.
• Oversee web and app data integrations (GTM, Meta Pixel, and other related tools).
• Build and maintain dashboards that deliver accurate and actionable insights.

SEO & Content Execution

• Work closely with marketing communication teams, IT teams, content creators, and the SEO & Analytics agency to ensure website content remains up to date and aligned with brand and channel priorities.
• Develop and maintain a content calendar covering product launches, blog updates, evergreen SEO initiatives, and campaign rollouts.
• Enhance digital campaigns with optimized landing pages and modules that drive customer acquisition and education.

Data & Analytics

• Lead the implementation and governance of data analytics frameworks across web and app platforms.
• Manage GTM, Meta Pixel, GA4, and other tracking integrations to ensure reliable data collection.
• Conduct in-depth analyses of traffic sources, user behavior, and conversion funnels to identify growth opportunities.