Digital Communications Manager

1 week ago

Istanbul, Istanbul, Turkey QNB Sigorta Full time ₺120,000 - ₺240,000 per year

Purpose of the Role

At QNB Sigorta, we aim to deeply understand customer needs and deliver products and services that truly meet them — brought to life through impactful and creative communication materials, across the most relevant channels.

This role goes beyond enhancing brand awareness; it focuses on strengthening customer experience through data-driven, customer-centric communication strategies in collaboration with business units and agencies.

Responsibilities

  • Develop effective and creative communication materials for products and services based on customer insights.
  • Design communication strategies not only to build brand awareness but also to drive customer acquisition and loyalty.
  • Collaborate with creative agencies, product teams, performance marketing, and other business units to design, prepare, and execute campaigns.
  • Select the right communication assets for each channel and ensure timely and accurate execution.
  • Analyze campaign performance to ensure measurable results and continuous improvement.
  • Implement customer-oriented brand messages in employee engagement, corporate communication, and sustainability projects.
  • Lead and inspire a high-performing team, fostering a collaborative, fast-paced, and results-driven culture.

Education & Experience

  • Bachelor's degree in Communications, Business, Marketing, or related fields.
  • 6–8 years of experience in brand communications, corporate communications, or digital marketing (preferably in insurance, finance, telecom, or FMCG industries).
  • Proven experience in agency collaboration, creative content production, and project management.
  • Demonstrated leadership in team management.

Skills

  • Strategic mindset with a focus on understanding customer needs.
  • Creative and "out-of-the-box" thinking.
  • Fast learner with strong product and market adaptation skills.
  • Experience managing both digital and traditional communication channels.
  • Strong analytical skills with KPI-based campaign evaluation and optimization.
  • Excellent coordination, project, and agency/team management abilities.
  • Strong communication skills in both Turkish and English.

Personal Qualities

  • Creative, quick learner, and results-oriented.
  • Strategic yet agile and detail-oriented in execution.
  • Collaborative and able to work harmoniously with cross-functional teams.
  • Innovative, customer-focused, and trend-conscious.

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