Digital Channels and Marketing Manager

6 days ago


Istanbul, Istanbul, Turkey Ak Yatırım Menkul Değerler A.Ş. Full time ₺120,000 - ₺240,000 per year

Job Description

  • Planning and executing marketing activities to increase product diversity and revenue of existing products in coordination with relevant stakeholders.
  • Managing new product development processes in line with marketing strategy.
  • Responsible for creation and implementation of marketing campaigns to increase new customer acquisition and ensure customer engagement.
  • Executing digital marketing activities in order to increase revenue in digital channels and improve customer experience.
  • Coordinating customer communications (push, SMS, e-mail) align with business goals.
  • Own end-to-end management of digital and traditional channels, including segmentation, content strategy, automation flows, campaign execution and reporting.
  • Primary owner of CRM and Marketing Automation Tools, coordinating IT teams and managing third parties.
  • Participating digital design projects, suggesting solutions for all customer touch points.
  • Track, analyze, and report performance metrics, translating insights into actionable recommendations.
  • Follow digital trends and identifying opportunities by analyzing data in Google Analytics, Adjust and digital marketing channels.

Qualifications

  • University degree in Engineering, Economics, Business, Marketing or equivalent
  • Minimum 5 years of experience in marketing, digital channels and communication management preferably in banking or investment area
  • Knowledge of capital markets, marketing of investment products and digital investment applications in terms of customer and product management
  • Experienced in capital markets and general economy
  • Knowledge of capital market and relevant legal regulations
  • Up to date with marketing and technological trends, digital advertising and mobile applications
  • Proficiency in Office programs, project management, CRM and marketing automation tools
  • Familiar with ASO, SEO, analytics and UX assets
  • English in advanced level

Ak Yatırım Menkul Değerler A.Ş. aday çalışanı olarak Kişisel Verilerin Korunması Kanunu Kapsamında Aydınlatma Metni' ne adresinden erişim sağlayabilirsiniz.



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