Senior Performance Marketing Specialist
16 hours ago
Who We Are
3GEN Digital Growth Agency is a data-driven performance marketing agency that helps brands not just be visible, but grow measurably, sustainably, and profitably.
We work with 60+ leading brands. Our work blends Google Ads, Meta Ads, TikTok Ads, GA4 + BigQuery, AI-powered optimization, and dynamic creative testing to build real growth engines for our clients. For us, running campaigns isn't the goal — growing client revenue with meaningful data is.
Who We're Looking For
A Senior Performance Marketing Specialist who:
- Approaches performance marketing with a strategic and analytical mindset, not just best practices.
- Thinks deeply about data, behavioral insights, and funnel dynamics.
- Is both technically sharp and confident when facing clients.
What You'll Do
- Strategically plan, set up & optimize Google Ads (Search, Display, Performance Max, YouTube, Discovery)
- Build funnel-based, conversion-focused campaign structures for Meta Ads (Facebook & Instagram)
- Manage and test strategies on TikTok Ads, LinkedIn Ads, Pinterest Ads, and more
- Design full-funnel growth frameworks (Awareness → Consideration → Conversion)
- Lead A/B tests and continuous test–measure–learn–apply optimization cycles
- Partner with our Analytics team on GA4, GTM, Meta CAPI, and Pixel validations
- Analyze data to extract actionable insights and growth opportunities
- Collaborate with the Creative team to align visuals, copy, and ad messaging
- Stay on top of new ad formats (Reels, Shorts, Spark Ads) and algorithm updates
- Conduct benchmark & competitor analyses to refine strategies continuously
Your Toolkit
- Advanced experience with Google, Meta, TikTok, RTB/Criteo platforms
- Proficiency in GA4 and Looker Studio
- Hands-on with Pixel / CAPI / Conversion API
- Strong grasp of e-commerce performance metrics — sales, profit, CLV
- Skilled in Excel / Google Sheets for ROI, ROAS & budget analysis
- Familiarity with Shopify, İkas, Ticimax, Tsoft, or custom e-commerce setups (a plus)
How You Work
- You present complex data with clarity and confidence
- You turn reports into insights that drive action
- You thrive in cross-team collaboration with creative, data, and strategy units
- You pay attention to detail — because small optimizations make big growth
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