User Acquisition Manager

1 week ago

Istanbul, Istanbul, Turkey MoovBuddy Full time ₺250,000 - ₺750,000 per year

At
MoovBuddy,
we are revolutionizing health and wellness, making it accessible to all through our innovative apps. By simplifying complex medical insights into easy-to-use solutions, we empower individuals to take charge of their health.

With a global reach, the
MoovBuddy
app is available in
8 languages
and has been featured in over
80 countries
, engaging users from more than 150 nations. We are proud to have over
7 million users
benefiting from our diverse apps, including
Kegel Men, Young Face
,
MindBuddy, Alpha, Quitbuddy
which also support multiple languages and are trusted worldwide.

Operating from our offices in
İstanbu
l and
London
, we have a team of experts dedicated to creating impactful and accessible platforms for everyone.

We are looking for a
User Acquisition Manager
who will design and execute data-driven growth strategies, turning insights into impactful actions that scale our mobile apps globally.

What You'll Be Responsible For:

  • Develop user acquisition strategies

for non-gaming D2C (direct-to-consumer) subscription apps
- Lead and execute the overall user acquisition strategy across multiple paid and organic channels
(Meta, Google, TikTok, Apple Search Ads etc.)

to drive scalable growth and ROI.
- Design, launch, and optimize structured experiments

(A/B tests, creative benchmarks etc.) to identify high-performing campaigns and channels.
- Develop data-driven hypotheses

across the entire acquisition funnel — from audience targeting to creative execution and user journey — turning insights into measurable growth initiatives.
- Collaborate cross-functionally with creative, product, and data teams

to shape performance-focused campaigns and ensure creative excellence.
- Analyze campaign data and metrics

to inform strategic decisions on budget allocation and optimization opportunities.
- Conduct
market and competitor research

to identify new user acquisition trends, untapped audiences, and emerging growth opportunities.
- Report regularly to managers with clear insights, forecasts, and actionable recommendations.
- Stay ahead of industry trends

and platform updates to ensure the company remains at the forefront of growth marketing innovation.

What We're Looking For This Role:

  • 2+ years of experience

in a similar role in growth marketing within the mobile app ecosystem.
- Proven success in managing large-scale multi-channel campaigns with measurable results.
- Advanced knowledge of digital marketing platforms (such as Google, Meta, TikTok, Apple Search Ads, ASO, etc.) and tracking tools (MMP, Amplitude, Google Analytics).
- Strong analytical thinking and ability to translate data into growth strategy.
- Experience in leading and developing teams, with excellent communication and stakeholder management skills.
- Strong collaboration skills with creative, data, and product teams.
- Excellent command of English, both written and spoken.
- A strategic growth mindset — curious, data-driven, and eager to explore new markets and scalable acquisition opportunities.

What We Offer:

  • Experience a friendly and positive culture: work with a supportive and dynamic team,
  • Career advancement: embrace opportunities to take on more responsibilities and advance your career,
  • Private health insurance to support your well-being,
  • Paid birthday off & more.
  • Hybrid working model.

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