Performance Marketing Specialist

Level Up Your Career with Zynga
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille, Words With Friends, Zynga Poker, Game of Thrones Slots Casino, Wizard of Oz Slots, Hit it Rich Slots, Wonka Slots, Top Eleven, Toon Blast, Empires & Puzzles, Merge Dragons, CSR Racing, Harry Potter: Puzzles & Spells, Match Factory, and Color Block Jam—plus many more

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play

TBD

Ready to shape how millions discover and engage with our games?
If you're driven by performance, passionate about data, and eager to make an impact in the world of mobile gaming, we'd love to meet you

We're looking for a
Performance Marketing Specialist
to join our team and scale our top titles across global markets. You'll play a key role in driving growth through strategic user acquisition, data-driven optimization, and creative testing.

What Will You Do?

• Plan, execute, and optimize performance marketing campaigns across channels like Meta, Google, video networks, and mobile DSPs
• Help managing influencer marketing efforts and agency relationships
• Track key KPIs and leverage data to drive the growth of our games
• Partner with the creative team to brainstorm, test, and optimize high-performing ad creatives
• Collaborate with growth analysts to evaluate campaign impact and surface actionable insights
• Explore new UA channels and tactics to diversify and improve the marketing mix
• Conduct competitor research using mobile intelligence tools to spot trends and opportunities
• Stay up to date with mobile industry trends and emerging marketing technologies

What Do You Need?

• Bachelor's degree in Marketing, Business, Engineering, or a related field
• 2+ years of hands-on performance marketing experience (ideally in mobile apps or gaming)
• Strong analytical mindset; comfortable working with campaign data and turning insights into strategy
• Proficient in using BI tools (e.g. Tableau, Power BI) to extract insights from complex data sets.
• Hands-on experience with leading ASO platforms (e.g. AppTweak, Sensor Tower, Mobile Action) for optimizing metadata, identifying growth opportunities, and analyzing competitor strategies.
• Prior experience working with major social platforms (e.g. Google, Meta) and ad networks (e.g. AppLovin, Unity) is required.
• Experience with retargeting/re-marketing is a strong plus
• Excellent communication skills in English (both written and spoken)

Who Are We?

• A proud Zynga studio based in Istanbul
• Creators of the most popular card and board games in Turkey and the US
• A team fueled by collaboration, passion, and curiosity
• Always pushing the limits of creativity, performance, and fun

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a , , , , email domain).