Director, Media Trade Mark

Location(s):

Türkiye

City/Cities:

Istanbul

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

February 6, 2026

Shift:

Job Description Summary:

 + Operating Unit-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.  

Focus, Scope, & Impact: 

Own and elevate media strategy, planning, buying, and optimization for the portfolio, turning media into a competitive growth advantage through precision, retail media acceleration, and superior ROI. 

• Media Strategy & Planning: Lead end-to-end media strategy and planning . Translate category and connection strategies into high-impact, full-funnel media plans. Drive the shift from reach-led planning to audience-based, outcome-led, addressable media. 
• Media Buying, Optimization & Outsmarting: Own media buying, leveraging scale, partnerships, and negotiation power. Continuously optimize media in-flight using data, signals, and performance feedback. Drive media outsmarting through smarter channel mix, timing, formats, and contextual relevance. 
• Retail Media Acceleration: Lead retail media strategy and activation, integrating shopper, commerce, and media signals. 
• Deploy connections capabilities from global/ OU. Leverage 1PD/2/3PD, advanced analytics, AI, and MarTech to improve targeting and effectiveness. Own OESP approach , media measurement, ROI, and incrementality frameworks. 
• Elevate agency performance and data maturity, ensuring future-ready capabilities. 

Experience & Critical Requirements  

• Significant media experience (7-10 years+) and agency management  
• Great to have : experience in relevant marketing disciplines like creative strategy, connections, category/brand positioning  
• Led projects and capabilities that leverage Digital/ Data/ AI as edges 
• Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.  

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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